What to include in a startup pitch presentation

Some guidelines advised by Seedstars World (not mandatory)


  • Time: 6 minutes (mandatory); rehearse and time yourself
  • Number of slides 10-15 slides max
  • Type of slides: make your slides clear and simple; avoid too much text, prefer images and key facts and figures; max. 3 concepts by slide
  • Tools: PowerPoint, Keynote, PDF Other useful tips: http://www.slideshare.net/soappresentations/52-presentation-tips-the-best-of-2013.
  • Video format: the video can be embedded if keynote format. For ppt or pdf's please send to us the video in a separate file.


  • Company purpose: Define the company/business in a single declarative sentence


  • Describe the pain of your customer (or the customer’s customer)
  • Outline how the customer addresses this issue today


  • Demonstrate your company’s value proposition to make the customer’s life better
  • Show where your product physically sits
  • Provide use cases

Why now

  • Set-up the historical evolution of your category
  • Define recent trends that make your solution possible

Market size

  • Identify/profile the customer you cater to
  • Try to calculate the Total Available Market (top down), Served Available Market (bottoms up) and estimate the Share Of Market you want to achieve (TAM-SAM-SOM)


  • List competitors 
  • List your competitive advantages (a matrix can be useful)
  • What is your biggest unfair advantage


  • Product line-up (form factor, functionality, features, architecture, intellectual property)
  • Development roadmap

Business model

  • Revenue model 
  • Pricing 
  • Average account size and/or lifetime value (LTV) 
  • Sales & distribution model, incl. Average Customer Acquisition Cost (CAC)

Current status / Accomplishments / Roadmap

  • Metrics / Traction / Pipeline list


  • Founders & Management (Background, Expertise, Previous experience together) 
  • Board of Directors / Board of Advisors


  •  P&L, Avoid too much details, Focus on Revenue, Gross Profit, Operating Expenses, monthly burn rate
  •  The deal: What you're looking for (Investment, Partners, Employees, etc.)?

Top 10 tips

1. use no more than 10 words / slide
2. tell a (compelling) story
3. do not use slides to say things you do not have time to talk about
4. focus on the problem, solution always comes after
5. emphasis your unfair advantages
6. measure 3 key things: volume, cost, conversion
7. do not say you aim for 1% of a rough market estimate, aim for a larger share of a well targeted market
8. be honest about your failures and challenges
9. relate every assumption you make to relevant metrics
10. KISKIL: Keep It Simple, Keep It Lean!

© 2015 Seedstars World SA